If your business manages client relationships, then confidence is a big part of that. People want to know that their services are in reliable hands. That you have their interests at heart and will do right by them. To succeed, the above needs to be true. But you also need your clients to believe that it’s true. So here’s how you use simple tricks to make it easier for your clients to believe.
The illusion of status
The unfortunate truth is that small businesses have the stigma of size against them. Even worse for home-based businesses. But if you know that your size doesn’t get in the way of your ability to please your customers, then don’t be afraid to disregard it. Create illusion of status instead. You can do it by having a professional site and great designed business cards. You can even use an rv mailing service so you can give out a more professional address to your clients. They’ll feel safer knowing that they’re in the hands of a professional operation.
Always follow up
You know what does not elicit confidence one bit? Radio silence. Regardless of who it is, you need to follow up and strike while the iron is hot. Don’t scavenge contacts like a squirrel, keeping them until you really need them. You will have to reintroduce yourself to a client who has probably long lost interest. Touch base with them. Even if you’re not sure it will lead anywhere. Create the image of a business that pays attention by following up. Just an email can be enough.
Add a personal touch
A client wants a professional on their side. But they also want a person. Client-business relationships require communication and familiarity. If you get your clients trusting you, then you have a reliable customer. So get on a first name basis with them. Ask them questions and remember details. Even if you have to use a cheat sheet before meetings. You can even add a personal touch to those who have never talked to you before. For example, creating specific landing pages for specific audiences. Don’t let your homepage serve as a catch-all landing page. Create pages that talk to the audience based on where they’ve been linked from. Show a concern for their needs as a person.
Come to them
The business will always have to put in more effort to maintain the relationship than the client. That’s obvious. It’s also a good thing for you. It creates an image of service and dedication. It works even better if the client isn’t expecting it. Create an established business model but flaunt your flexibility. Make it seem like you’re going the extra mile for your client. In reality, you should have prepared for that flexibility long before.
It might seem duplicitous to use tricks to win your clients’ confidence but know that these only work if you follow up by proving as good as your word. There’s no cheating your way to lasting success.
